Stories
CleverTap Expands AI Capabilities with Real-Time Customer Personalisation
- •CleverTap has launched a new generation of CleverAI designed to deliver real-time, individual customer personalisation and drive business growth.
- •The platform utilizes historical data and immediate customer intent to determine relevant engagements, moving beyond conventional predefined triggers.
- •Early pilot programs showed strong results, including a 27 percent reduction in conversion funnel drop-off for Axis Bank.
- •Eatigo doubled its reservation conversion rate by utilizing personalized restaurant recommendations powered by the new AI system.
- •CleverAI focuses on incremental business impact by assessing which interventions are most likely to produce additional conversions.
Key Questions Answered
CleverAI is CleverTap's upgraded artificial intelligence platform built for real-time, individual customer personalisation. Unlike conventional systems that trigger predefined responses and rules based on specific customer actions, CleverAI autonomously determines the most relevant engagement in the moment using a customer's changing intent and context.
Early pilot results across different companies showed significant improvements in customer metrics. Axis Bank reduced its conversion funnel drop-off by 27 percent, food technology platform Eatigo recorded double the reservation conversion rate for personalised recommendations, and VieON achieved a 10 percent user engagement lift alongside a 2X increase in push notification CTR.
The CleverAI platform includes capabilities for explainability, frequency controls, user-level inspection, and data governance. Additionally, it offers clean-room capabilities designed specifically for organizations handling sensitive enterprise data.
