Stories
CleverTap AI Decisioning Model Reports 2X Conversion in Pilots
S
Storyboard•07-10-2026, 18:38
CleverTap AI Decisioning Model Reports 2X Conversion in Pilots
- •CleverTap has expanded its CleverAI platform to include Live 1:1 Personalisation, moving beyond predictive targeting to real-time decision making.
- •Early pilots show significant results, including a 27 percent drop-off reduction at Axis Bank and a 2X reservation conversion rate at Eatigo.
- •The system uses TesseractDB and the Tesseract Decisioning Engine to maintain live and historical customer contexts in a unified feature store.
- •CleverAI focuses on incremental impact rather than just propensity, aiming to determine where an intervention can actively change customer outcomes.
Key Questions Answered
CleverTap expanded its CleverAI platform with Live 1:1 Personalisation to move beyond identifying customers likely to act towards deciding in real time what intervention can drive an incremental business outcome.
Early pilots showed measurable gains across three markets, including a 27% reduction in conversion funnel drop-off at Axis Bank, a 2X reservation conversion rate at Eatigo, and a 10% lift in engagement at VieON.
TesseractDB maintains a customer's live and historical context in a unified feature store, while the Tesseract Decisioning Engine uses that information to determine the experience for an individual customer in a continuous feedback loop.
