Stories
Why Consumers Are Buying Fewer Things And Spending More On Experiences
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Firstpost•08-10-2026, 17:23
Why Consumers Are Buying Fewer Things And Spending More On Experiences
- •Deloitte India’s 2026 Consumer Signals report reveals that shoppers are becoming more cautious about large, non-essential purchases.
- •About 29 per cent of consumers intend to spend on curated experiences, showing a growing preference for travel, food, and events.
- •Experiences are valued for creating lasting memories compared to physical goods whose novelty fades quickly.
- •Eventbrite’s 2025 trends report shows that 76 per cent of consumers plan to maintain or increase their spending on live events, led by Gen Z.
- •Social media plays a role as trips and events become a way for people to document their lives and connect with others.
Key Questions Answered
Deloitte India’s 2026 Consumer Signals report found that 29 per cent of consumers intended to spend on curated experiences, which represents an increase of one percentage point from the previous year.
Eventbrite’s 2025 trends report noted that 76 per cent of surveyed consumers planned to maintain or increase their spending on events, while 36 per cent of Gen Z respondents specifically expected to increase their event spending.
Trips, concerts, restaurants, and cultural events serve as tools for people to document their lives and connect with others, with social media accelerating the trend where atmospheric spaces provide both content and conversational value.
