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Reliance Consumer Products Enters Dairy Market With Joyland Flavoured Milk
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CNBC Awaaz•14-10-2026, 15:55
Reliance Consumer Products Enters Dairy Market With Joyland Flavoured Milk
- •Reliance Consumer Products has entered the ready-to-drink dairy market by launching Joyland Flavoured Milk in Tamil Nadu priced at 20 rupees.
- •The newly launched beverage is made with real dairy ingredients and is currently available in strawberry and vanilla flavours.
- •RCPL announced this strategic expansion in Chennai with plans to gradually roll out the product across the entire country.
- •RCPL Director T. Krishnakumar stated that the product aims to combine real dairy goodness, high quality, and affordability for consumers.
- •The company plans to introduce additional flavours and expand into several other dairy beverage categories in the future.
Key Questions Answered
Reliance Consumer Products has launched Joyland Flavoured Milk in Tamil Nadu at a price of ₹20, available initially in strawberry and vanilla flavours.
RCPL plans to develop Joyland as a comprehensive dairy beverage portfolio by adding new flavours, expanding into other dairy categories, and rolling out the product nationwide in a phased manner.
RCPL announced its entry into India's ice cream market on September 1, 2026, with the launch of Bombay Creamery, featuring prices starting at Rs 10.
