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Reliance Launches Joyland Flavored Milk at Just Rs 20
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News18•14-10-2026, 18:35
Reliance Launches Joyland Flavored Milk at Just Rs 20
- •Reliance Consumer Products Limited has entered the ready-to-drink dairy market with Joyland Flavoured Milk.
- •The flavored milk is initially available in strawberry and vanilla flavors at an affordable price of 20 rupees.
- •The product has been first launched in Tamil Nadu and will be rolled out nationwide in a phased manner.
- •Joyland is made using real dairy ingredients and aims to offer quality choices to ordinary households.
Key Questions Answered
Joyland Flavoured Milk is priced at only ₹20 and is currently available in strawberry and vanilla flavors, with pistachio also offered in select markets like Tamil Nadu.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, launched Joyland. After debuting in Tamil Nadu, the product will be progressively rolled out across India in a phased manner using the company's retail network.
According to RCPL Director T. Krishnakumar, the launch marks the company's entry into the ready-to-drink dairy market to expand its beverage portfolio, offering quality products made from real dairy ingredients at affordable prices for ordinary households.
