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New Book Unlocks Secrets to Building Trust and Scaling Start-ups in India
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News18•01-10-2026, 10:45
New Book Unlocks Secrets to Building Trust and Scaling Start-ups in India
- •"Nobody Believes You Yet" by Harsh Pamnani and Vargab Bakshi explores how Indian start-ups can earn customer credibility beyond product-market fit, introducing the concept of "trust-market fit."
- •The book features insights from ten leading Indian VC firms, including Accel, Lightspeed, and Peak XV, and case studies of 16 start-ups like Skyroot and Darwinbox.
- •Authors Pamnani and Bakshi emphasize the unique challenges of the Indian market, offering frameworks tailored for local conditions rather than Silicon Valley models.
- •It addresses how companies can make complex AI-led and technical products understandable, trustworthy, and appealing to customers.
- •The book has garnered endorsements from prominent business and academic leaders, including Sanjiv Mehta (L Catterton India) and Prashanth Prakash (Accel India).
Key Questions Answered
The book introduces the concept of “trust-market fit,” which examines how young start-ups can earn credibility and build customer confidence as they sell, grow, and compete in India.
The book draws on original conversations with partners from ten leading Indian venture capital firms, including Accel, Blume Ventures, Chiratae Ventures, Fireside Ventures, India Quotient, Kalaari Capital, Lightspeed, Peak XV, Z47, and 3one4 Capital.
The book is co-authored by Harsh Pamnani, a marketer, brand storyteller, and bestselling business author, and Vargab Bakshi, a growth leader, operator, and chief growth officer at GoKwik.
