Stories
From Dairy Struggles to Rs 80-Crore Empire: The Story of India Sweet House
- •Co-founders Shwetha Rajashekar and Vishwanath Murthy started with an organic farming and dairy venture called Karma Farms around 2015-16.
- •The Covid-19 pandemic severely disrupted the fresh milk delivery model, prompting the founders to use surplus milk to make traditional Indian sweets.
- •India Sweet House was officially established in 2020, starting online before opening its first physical store in Bengaluru in 2021.
- •The brand successfully filled a market gap between budget bakeries and luxury mithai shops by offering traditional sweets, savouries, and dine-in chaat counters.
- •The company recorded Rs 83.10 crore in revenue for FY25, secured $1 million in pre-IPO funding, and has grown to a chain of over 50 outlets.
Key Questions Answered
India Sweet House originated from an organic farming and milk business started around 2015-16 by Shwetha Rajashekar and Vishwanath Murthy. During the Covid-19 pandemic, managing fresh milk demand and glass bottle logistics became too difficult, prompting the founders to use their surplus milk to make traditional Indian sweets and establish the brand in 2020.
After initially operating as an online-first business selling through platforms like BigBasket, Metro Cash and Carry, and SPAR India, India Sweet House opened its first physical store in Bengaluru's Malleswaram in 2021.
According to financial data from Tracxn, India Sweet House generated Rs 83.10 crore in revenue in FY25, accompanied by an EBITDA of Rs 6.15 crore and a net profit of Rs 1.83 crore. Additionally, the company secured $1 million in institutional capital from Viney Equity Market in October 2024 during a pre-IPO funding round.
