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ITC Targets Rs 8 Lakh Crore Packaged-Goods Market by 2035 with Nutrition and Premiumisation
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News18•25-09-2026, 14:26
ITC Targets Rs 8 Lakh Crore Packaged-Goods Market by 2035 with Nutrition and Premiumisation
- •ITC aims for a significant share of India's packaged-goods market, projected to reach Rs 8 lakh crore by 2035.
- •The company is expanding its FMCG portfolio with a focus on nutrition-focused foods, premium offerings, and new consumer segments.
- •Key strategies include enhancing established categories like atta and biscuits, and introducing protein-led products and high-fibre cereals.
- •ITC Chairman Sanjiv Puri highlighted premiumisation, changing consumer preferences, and digital access as drivers of market evolution.
- •The company utilizes an AI-led consumer insight ecosystem for micro-segmentation, tailoring products to diverse consumer needs and occasions.
Key Questions Answered
ITC estimates that India’s packaged-goods market could reach approximately Rs 8 lakh crore by the year 2035.
According to ITC Chairman and Managing Director Sanjiv Puri during the 2026 AGM, consumer spending across ITC’s FMCG portfolio reached nearly Rs 37,000 crore in FY26.
ITC's nutrition-focused portfolio includes Aashirvaad High Protein Atta, Millet and Multigrain Flour, Sunfeast protein-rich breakfast options and Farmlite biscuits, Yoga Bar protein-led products and high-fibre cereals, the Right Shift range for consumers aged 40-plus, and 24 Mantra Organic.
