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Oriflame Targets India as Largest Global Market by 2030, Plans Massive Expansion
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News18•28-09-2026, 15:30
Oriflame Targets India as Largest Global Market by 2030, Plans Massive Expansion
- •Oriflame aims for India to become its largest global market by 2030, contributing one in every four euros of global revenue.
- •The company plans to add 10 lakh new Beauty Entrepreneurs by 2030, significantly expanding its direct-selling network.
- •Expansion strategy focuses on reaching the next 500 towns and cities, particularly Tier 2 and Tier 3 locations.
- •Oriflame will leverage India's rising consumer demand, increasing women's workforce participation, and digital adoption for growth.
- •The company is strengthening manufacturing capabilities in India and exploring opportunities to serve international markets from the country.
Key Questions Answered
Oriflame aims for India to become its largest global market by 2030, contributing one in every four euros of global revenue, which is an increase from approximately one in every ten euros today.
Oriflame plans to add 10 lakh new Beauty Entrepreneurs by 2030 to expand its direct-selling network across the country.
More than 80% of Oriflame's Brand Partners in India are women, with the company creating opportunities for them to build an additional source of income.
