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India's Consumer Durables Market to Hit ’3.25 Lakh Crore by 2030: BCG-CII Report
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Storyboard•24-09-2026, 12:49
India's Consumer Durables Market to Hit ’3.25 Lakh Crore by 2030: BCG-CII Report
- •India's consumer durables market is projected to reach Rs 3-3.25 lakh crore by 2030, growing at 8-10% annually, according to a joint report by BCG and CII.
- •This growth could generate an additional Rs 40,000-50,000 crore opportunity for domestic value addition, though imports may still fulfill a significant portion without increased localization.
- •Localization levels vary significantly across categories, with TVs and RACs having lower domestic sourcing compared to refrigerators and washing machines.
- •Key barriers to deeper localization include technology access, manufacturing scale, and cost competitiveness, while low household penetration offers substantial room for demand expansion.
- •The report emphasizes the need for building capabilities in components, technology, and R&D to enable India to become a global manufacturing and export hub for consumer durables.
Key Questions Answered
India's consumer durables market is projected to reach Rs 3 to 3.25 lakh crore by 2030, growing at an annual rate of 8 to 10 percent according to a joint report by BCG and CII.
Televisions and room air conditioners remain at the lower end of the localization spectrum, while refrigerators and washing machines have relatively higher domestic sourcing levels.
Technology access, lack of manufacturing scale, and cost competitiveness remain key barriers to achieving deeper bill-of-materials localization across critical components.
