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Appliance Prices to Soar 15% by January as Copper Costs Surge; Festive Sales Remain Strong
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Storyboard•04-10-2026, 14:46
Appliance Prices to Soar 15% by January as Copper Costs Surge; Festive Sales Remain Strong
- •Appliance prices have already risen 5-8% ahead of the festive season, with another 15% hike expected by January due to surging copper costs.
- •Manufacturers anticipate strong demand, driven by premiumisation, replacement purchases, and consumer financing, leading to double-digit sales growth during the festive period.
- •This marks the third price revision this year, attributed to increased costs of raw materials like copper, aluminium, steel, crude derivatives, freight, and currency fluctuations.
- •Despite price hikes, the industry started the festive period positively with healthy Onam sales, expecting demand to remain firm through Navratri and Diwali for larger, feature-rich appliances.
- •Companies like Haier, LG, and Sony project significant festive season growth, with consumers opting for EMI financing or premium products despite budget constraints.
Key Questions Answered
Appliance manufacturers have implemented their third round of price revisions this year due to surging costs of raw materials like copper, aluminium, steel, and crude derivatives, alongside rising freight expenses and currency fluctuations.
From October 1, Haier raised room air-conditioner prices by around 5% while increasing LED TVs and washing machines by 2-3%. Other brands like Godrej Appliances also raised room AC prices, and the industry broadly saw overall appliance prices climb by 5% to 8% ahead of the festive season.
Consumers are opting for lower-capacity models to manage budgets or using consumer EMI financing schemes and improved affordability to upgrade to feature-rich, premium products.
