Stories
Jewellers Predict Strong Festive Buying Despite Record Gold Prices
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CNBC TV18•05-10-2026, 18:22
Jewellers Predict Strong Festive Buying Despite Record Gold Prices
- •India's jewellery market expects robust festive and wedding season demand, driven by cultural traditions and life milestones despite elevated gold prices.
- •Consumers are shifting focus from heavy grammage to strict budgets, design, versatility, and everyday wearability.
- •Old-gold exchange programs and redesigning older pieces are gaining massive traction to help consumers manage higher costs.
- •Lighter pieces, lower-carat gold like 14K and 18K, diamonds, and multi-use detachable jewellery are seeing increased consumer interest.
- •Industry experts project value growth to outpace volumes, with organised gold retailers expecting strong revenue growth this fiscal.
Key Questions Answered
High gold prices are altering what consumers buy rather than weakening overall demand, shifting preferences toward value, versatility, design, and lighter or lower-carat pieces rather than grammage alone.
Old-gold exchange programmes are gaining traction as households use existing jewellery to fund new purchases, redesign older items into contemporary styles, or manage liquidity against price volatility.
Jewellers expect strong buying and revenue growth of 20–25% for organised retailers this fiscal, driven by weddings, festivals, and milestones, even as total sales volumes may decline.
