Stories
Amul Goes Global: Indian Dairy Giant Expands Fresh Milk Brand Without Exporting Milk
F
Firstpost•29-09-2026, 15:55
Amul Goes Global: Indian Dairy Giant Expands Fresh Milk Brand Without Exporting Milk
- •Amul is expanding its fresh milk brand internationally by partnering with local dairy cooperatives in overseas markets, utilizing their milk, processing facilities, and supply chains.
- •This innovative strategy allows Amul to build a global fresh milk business without shipping perishable milk from India, overcoming logistical challenges.
- •The model was successfully implemented in the United States through a partnership with Michigan Milk Producers Association (MMPA) in March 2024, using local milk for Amul-branded products.
- •Amul extended this approach to Europe in June 2025, collaborating with Spanish dairy cooperative COVAP to pack milk for Spain and Portugal, with plans for wider EU expansion.
- •The company aims to further expand its presence in Africa and Southeast Asia, with plans to enter 10 new international markets within a year, building on its existing presence in over 50 countries.
Key Questions Answered
Amul partners with established local dairy cooperatives in overseas markets to utilize their milk supply, processing facilities, and supply chains while selling products under the Amul brand and specifications.
Amul partnered with the Michigan Milk Producers Association (MMPA) in the United States in March 2024 and collaborated with Spain's COVAP cooperative in June 2025 to pack and distribute milk for the European market.
Amul's brand turnover crossed Rs 1 lakh crore in the financial year 2025-26, with the Gujarat Cooperative Milk Marketing Federation reporting a turnover of Rs 73,450 crore.
