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REVIVO Revolutionizes India's Laundry Sector with Innovative Franchise Model
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News18•01-10-2026, 10:45
REVIVO Revolutionizes India's Laundry Sector with Innovative Franchise Model
- •REVIVO introduces a franchise model, "Live Laundromat," to organize India's fragmented laundry and dry cleaning market, offering pickup and delivery services via an app.
- •The company processes garments using imported machinery and organic cleaning agents, focusing on reducing plastic use with reusable and bio-compostable packaging.
- •REVIVO's expansion strategy involves generating demand in neighborhoods before onboarding franchise partners, ensuring a ready customer base for new outlets.
- •The model provides ongoing support to partners in staffing, equipment, and daily processes to maintain consistent service quality across all locations.
- •With over 50 stores in major Indian cities and funding from Inflection Point Ventures, REVIVO plans significant expansion into tier-two cities, targeting underserved markets.
Key Questions Answered
REVIVO uses a franchise model called Live Laundromat, designed for locations with natural footfall like residential markets and co-living areas. Before handing over a store, the company generates neighborhood demand so partners start with lined-up customers.
REVIVO was co-founded in 2022 by Vikas Agarwal and Khushboo Gupta. Vikas is an IIT graduate with an MBA from IIM Ahmedabad, while Khushboo is an FMS graduate with a background in research and analytics.
REVIVO has expanded to over 50 stores across several Indian cities, including Delhi, Gurugram, Faridabad, Lucknow, Bengaluru, Hyderabad, Ludhiana, Mohali, and Pune.
