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Honeyman Expands Globally, Signs Nepal Franchise with MV Dugar Group
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News18•21-09-2026, 17:00
Honeyman Expands Globally, Signs Nepal Franchise with MV Dugar Group
- •Honeyman, an India-born honey-first food and beverage brand with over 100 outlets, has signed a country franchise agreement with MV Dugar Group for Nepal, marking its first international market entry.
- •The expansion introduces Honeyman's signature honey-sweetened, no-refined-sugar ice cream and a multi-format retail ecosystem, starting with ice cream parlours and cafes, followed by bakeries, tea/beverage concepts, and packaged goods.
- •Kathmandu will be the initial launch city, with phased expansion into other major urban centers across Nepal.
- •Honeyman's co-founder, Yuvraj Kapoor, emphasizes the brand's mission to demonstrate that honey can replace refined sugar in beloved products without compromising taste or indulgence, building on a family legacy in honey since 1984.
- •This partnership represents Honeyman's first international step in its broader vision of building a 'bee economy,' creating consumer businesses around honey, beekeeping, and value-added bee products globally.
Key Questions Answered
MV Dugar Group, one of Nepal’s established business houses, signed the country franchise agreement to bring the brand to Nepal.
Honeyman's signature product is ice cream sweetened entirely with real honey, containing no refined sugar as part of its honey-first food and beverage concept.
Nepal's ice cream market was valued at approximately USD 189 million in 2025 and is projected to reach about USD 263 million by 2032.
