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Ather Energy Eyes Aggressive Global Expansion, Prioritizes Domestic Market Amid Demand Surge
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News18•25-09-2026, 18:15
Ather Energy Eyes Aggressive Global Expansion, Prioritizes Domestic Market Amid Demand Surge
- •Ather Energy plans an aggressive push into overseas markets, expecting exports to contribute meaningfully to revenues within five to seven years.
- •The company will prioritize the domestic market due to current demand-supply dynamics, while continuously opening new international markets.
- •Ather is expanding its production capacity with a new Maharashtra facility, adding 10 lakh units annually in two phases, with the first phase going live around December.
- •Ather Energy launched its new electric scooter, Konarc, in New Delhi, priced at Rs 79,999, aiming to make electric scooters mainstream.
- •Delhi-NCR is a crucial market for Ather, showing significant EV adoption growth, supported by 11 Experience Centres, seven Service Centres, and 273 fast charging points.
Key Questions Answered
Ather Energy anticipates that exports will make a meaningful contribution to its revenues over the next five to seven years, though it currently prioritizes the domestic market.
Ather Energy's upcoming manufacturing plant in Maharashtra will add a total annual capacity of 10 lakh units split into two phases of 5 lakh units each. The first phase is scheduled to go live around December, taking about four to six months to reach full capacity.
Ather Energy introduced its new Konarc electric scooter in New Delhi at a price of Rs 79,999 to help make electric scooters mainstream in India. Delhi-NCR remains a critical market for the company, backed by rising EV adoption rates and expanding local infrastructure.
