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The consumer PC business of ASUS India is distributed across four different channels of distribution wherein 30 percent of the business is conducted through online sales, 20 percent is conducted through its branded stores, another 20 percent is done through organized retail and the rest is done through multi-brand outlets
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Storyboard•24-09-2026, 08:59
ASUS India's PC Strategy: 30% Online, 50% Digital Spends, Financing Drives Sales
  • •ASUS India's consumer PC division balances sales across four channels: 30% online, 20% branded stores, 20% organized retail, and the rest through multi-brand outlets.
  • •Digital media spending exceeds 50% of the total, reflecting a year-round strategic approach rather than seasonal boosts.
  • •Financing options, like no-cost EMI, are crucial, with 30% of sales volume in Q2 2026 attributed to such schemes, projected to reach 35-40% in Q3.
  • •ASUS targets India's creator economy with its ProArt lineup and sees significant growth in gaming PCs, driven by specialized products and R&D.
  • •The company is navigating the shift in product discovery from search engines to e-commerce and AI-driven recommendations, making its own platforms authoritative.
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Key Questions Answered

ASUS India divides its consumer PC division equally into four channels: 30 percent through online sales, 20 percent via ASUS branded stores, 20 percent through organized retail, and the remaining balance through multi-brand stores.

ASUS India's digital media spend has gone above 50% of its total investment, driven by a year-round strategy rather than a seasonal boost.

Customers have shifted from a purely price-focused mindset to seeking value offers built on financing options like no-cost and low-cost EMIs. No-cost EMI runs for up to 24 months on models like the Zenbook and ROG range, with financing expected to contribute significantly to sales volume.

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