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India's M&E Industry Soars to ’2.78 Lakh Crore, Driven by Digital and Live Events
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Storyboard•30-09-2026, 06:20
India's M&E Industry Soars to ’2.78 Lakh Crore, Driven by Digital and Live Events
- •India's media and entertainment (M&E) industry grew 9.1% to ’2.78 lakh crore in the last year, outpacing India’s nominal GDP per-capita growth.
- •Digital media became the first M&E segment to cross ’1 lakh crore, reaching ’1.11 lakh crore in 2025 with a 30.5% growth, driven by digital advertising and subscriptions.
- •Live entertainment emerged as the fastest-growing major segment, expanding 44% in 2025, with projections to reach ’19,600 crore by 2028.
- •Filmed entertainment reached a record ’20,500 crore in 2025, growing 9%, while television faced pressure from audience shifts to digital and Connected TV.
- •The M&E industry is projected to reach ’3.3 lakh crore by 2028, with new media accounting for 53% of total revenues, highlighting a significant transformation towards digital-centric convergence.
Key Questions Answered
India's media and entertainment industry grew by 9.1% to reach ₹2.78 lakh crore in 2025, according to the FICCI-EY Media & Entertainment Industry Report 2026, outpacing India's nominal GDP per-capita growth of 7.7% and adding ₹23,200 crore during the year.
Live events emerged as the fastest-growing major segment, expanding by 44% in 2025 due to strong contributions from ticketed concerts, weddings, government events, and religious gatherings.
Online gaming and video games contracted by 17% in 2025 following the ban on money gaming that took effect at the end of August, which caused money gaming revenues to fall 26% compared to the previous year.
