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India's Digital Ad Spend Soars to ₹88,000 Crore, Driven by Internet, Commerce & CTV
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Storyboard•21-09-2026, 09:51
India's Digital Ad Spend Soars to ₹88,000 Crore, Driven by Internet, Commerce & CTV
- •India's digital advertising spend reached ₹88,000 crore in 2024, a 14% year-on-year increase, now accounting for 58% of total advertising expenditure, projected to hit 60% by 2025.
- •The DS Group-WPP Media DCODE 2.0 report highlights a massive digital audience, including 752 million internet users, 775 million smartphone users, and significant growth in online video, social media, and e-commerce.
- •Digital expansion extends beyond metros, with 55% of internet users residing in rural India and Gen Z making up a quarter of the population, with nearly half in rural areas.
- •Connected TV (CTV) is rapidly growing, with its device base increasing from 23 million in 2022 to 50 million in 2024, expected to exceed 65 million households by 2025.
- •Retail media and quick commerce are emerging as key drivers of digital ad growth, with retail media accounting for 20% of digital ad-spend, leveraging first-party data for targeting.
Key Questions Answered
According to the DS Group-WPP Media DCODE 2.0 report, India's digital advertising spend reached ₹88,000 crore in 2024, reflecting a 14% year-over-year increase and giving digital a 58% share of total advertising expenditure.
The Indian digital advertising market is projected to grow at a compound annual growth rate of 10 to 15 percent, reaching between USD 19 billion and USD 22 billion by 2030.
The Connected TV household base is expected to exceed 65 million for 2025, which translates to approximately 30% coverage of all Indian TV households.
