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WPP Reportedly Set to Appoint McCann CEO Tyler Turnbull to Lead WPP Creative

Storyboard•08-10-2026, 09:29

•WPP is expected to name McCann Global CEO Tyler Turnbull as the new Global CEO of WPP Creative, according to recent reports.
•Turnbull is slated to succeed Jon Cook, who will step down in March 2027 after nearly 30 years with VML and its predecessor agencies.
•Jon Cook will remain in his roles as Global CEO of VML and WPP Creative through March of next year to ensure a smooth transition.
•Eric Campbell has been named to succeed Cook as Global CEO of VML, taking over the position in March 2027.
•WPP Creative was established in February 2026 under the Elevate28 transformation strategy to foster collaboration across agencies like Ogilvy, VML, and Grey.

WPP is expected to appoint McCann Global CEO Tyler Turnbull as the new Global CEO of WPP Creative, according to reports.

Jon Cook is scheduled to leave the company in March 2027 after nearly 30 years with VML and its predecessor agencies.

Eric Campbell, who currently serves as CEO of VML and WPP Creative North America, is expected to become the Global CEO of VML in March 2027.