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WPP Appoints McCann Global CEO Tyler Turnbull as CEO of WPP Creative
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Storyboard•11-10-2026, 10:41
WPP Appoints McCann Global CEO Tyler Turnbull as CEO of WPP Creative
- •WPP has named McCann global CEO Tyler Turnbull as the incoming CEO of WPP Creative, with the transition set for early 2027.
- •Turnbull succeeds Jon Cook and will focus on integrating WPP's creative agencies with media, data, production, and technology capabilities.
- •The appointment aims to enhance client growth strategies by combining WPP's scale with artificial intelligence and the WPP Open platform.
- •Turnbull previously led McCann globally and spent 12 years driving business growth and creative recognition at FCB.
Key Questions Answered
Tyler Turnbull, the current global CEO of McCann, has been appointed as the incoming CEO of WPP Creative, taking over the role from Jon Cook in early 2027.
Before leading McCann globally, Tyler Turnbull spent 12 years at FCB, where he held various leadership positions across Canada, North America, and global operations.
Turnbull will focus on bringing WPP's creative agencies closer together while connecting their work with media, data, production, commerce, and technology capabilities, utilizing AI and the WPP Open platform to drive integrated growth.
