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Jon Cook to Depart WPP in 2027, Eric Campbell Named Incoming Global CEO of VML
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Storyboard•03-10-2026, 09:21
Jon Cook to Depart WPP in 2027, Eric Campbell Named Incoming Global CEO of VML
- •Jon Cook, Global CEO of VML and CEO of WPP Creative, will leave WPP in March 2027 after three decades, supporting a leadership transition until then.
- •Eric Campbell, currently CEO of VML and WPP Creative North America, will succeed Cook as Global CEO of VML in March 2027, retaining his North America role.
- •Cook led VML's growth from Kansas City origins to a global network, including the 2024 formation of VML by combining VMLY&R and Wunderman Thompson.
- •VML has achieved significant creative and effectiveness awards under Cook's leadership, including No. 2 Creative Network at Cannes Lions and Campaign's 2026 Global Agency of the Year.
- •Campbell, with over 25 years at VML, has held senior roles including Global President of VMLY&R and CEO of VML North America, and is praised for his deep understanding of the business.
Key Questions Answered
Jon Cook will leave WPP in March 2027 after three decades with the agency group, and Eric Campbell will take over as the incoming Global CEO of VML at that time.
Eric Campbell has spent more than 25 years at VML, previously holding senior positions including President of VML, Global President of VMLY&R, Global Chief Client Officer, and CEO of VML North America.
In 2024, Jon Cook led the formation of VML by combining VMLY&R and Wunderman Thompson to bring together capabilities across brand experience, customer experience, commerce, data, and enterprise technology.
