Stories
Eveready Enters Mosquito Protection Market Eyeing Rs 100 Crore Revenue
N
News18•07-10-2026, 21:30
Eveready Enters Mosquito Protection Market Eyeing Rs 100 Crore Revenue
- •Battery major Eveready Industries announced its entry into the mosquito protection segment with portable liquid vaporisers.
- •The company aims to achieve up to Rs 100 crore in revenues from this new product line within three years.
- •CEO Anirban Banerjee stated that the product was developed in-house and is claimed to be a first-of-its-kind offering in India.
- •Eveready leveraged its strong homecare market understanding and distribution network without making major capital investments.
- •Other market updates include Kotak Securities rebranding its retail business as Kotak Neo and Swastika Infra bagging a Rs 616 crore order from Maharashtra State Electricity Distribution Company.
Key Questions Answered
Battery major Eveready Industries is targeting up to Rs 100 crore in revenues from its newly entered mosquito protection segment over a period of three years.
Eveready has developed portable liquid vaporisers in-house over the past year, which the company claims is the first such offering in India.
The expansion is primarily driven by the company's existing understanding of the homecare market and its established distribution network, requiring no major new investments.
