Stories
Fragrance Startup Bla Bli Blu Hits Rs 250 Crore ARR And Turns EBITDA Positive
N
News18•13-10-2026, 21:45
Fragrance Startup Bla Bli Blu Hits Rs 250 Crore ARR And Turns EBITDA Positive
- •Gurugram-based fragrance startup Bla Bli Blu achieved an annual run rate of Rs 250 crore and turned EBITDA positive within a year of its launch.
- •The company previously reported an ARR of Rs 100 crore just six months prior to this milestone.
- •Founded by Rajat Khullar, Durgesh Agarwal, and Kushal Aggarwal, the startup aims to fill the gap in India's fragrance market between mass-market perfumes and expensive international labels.
- •Quick-commerce channels played a key role in driving profitability by complementing traditional e-commerce sales.
Key Questions Answered
Bla Bli Blu has achieved an annual run rate of Rs 250 crore and successfully turned EBITDA positive within just a year of its launch.
The startup was founded by Rajat Khullar, Durgesh Agarwal, and Kushal Aggarwal to address a gap in India's fragrance market.
The company's profitability was driven by quick-commerce channels that complemented traditional e-commerce sales, alongside strong marketing and channel partnerships.
