Stories
Myntra Spends Rs 2326 Crore on Ads as FY26 Revenue and Expenses Surge
- •Myntra spent Rs 2326.5 crore on advertising in FY26, making it the company's largest expense component at 41 percent of total expenses.
- •The Flipkart-owned fashion e-commerce platform reported a net loss of Rs 579.4 crore in FY26, shifting from a net profit of Rs 548.5 crore previously.
- •Advertising revenue grew 35.2 percent year-on-year to reach Rs 1236.4 crore, contributing 23.6 percent of operating revenue.
- •The platform is heavily investing in creator commerce and microdrama series like Folks in the Building to drive product discovery and sales.
- •Chief marketing officer Sunder Balasubramanian has announced his departure from the company after nearly four years in the role.
Key Questions Answered
In FY26, Myntra spent ₹2,326.5 crore on advertising, which accounted for 41% of its total expenses. Meanwhile, the Flipkart-owned fashion e-commerce platform earned ₹1,236.4 crore from advertising services on its platform, representing a 35.2% year-on-year growth.
Myntra is expanding creator commerce by planning to triple creator commissions for the festive period and utilizing affiliate integrations with platforms like Meta and YouTube to connect content directly with transactions. Additionally, the company has ventured into microdrama with a four-film series titled Folks in the Building developed alongside SW Network.
Sunder Balasubramanian stepped down as Myntra's chief marketing officer after serving in the position for close to four years. Before joining Myntra, his career included marketing leadership roles at Coupang and Disney+ Hotstar alongside nearly 14 years at Colgate-Palmolive.
