one18

Stories

OpenAI said tens of thousands of advertisers are now running campaigns on ChatGPT, with many reaching users across multiple markets. With the latest expansion, ChatGPT Ads is available in more than 60 countries.
S
Storyboard•24-09-2026, 13:45
OpenAI Expands ChatGPT Ads to Seven New Asian Markets, Reaching $1 Billion ARR
  • •OpenAI is expanding ChatGPT Ads into seven new Asian markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, starting September 24.
  • •The expansion follows ChatGPT Ads reaching a $1 billion annualized revenue run rate (ARR) in under 200 days, with tens of thousands of advertisers running campaigns.
  • •ChatGPT Ads offers a conversational advertising model, allowing businesses to place messages alongside user interactions as they research products and services.
  • •Advertisers can access the platform through OpenAI's Ads Solutions team, agency partners like dentsu and WPP, or a self-service Ads Manager.
  • •Ads are clearly labeled, appear in relevant contexts, and are separate from ChatGPT's answers, with Free and Go plans showing ads while paid plans remain ad-free.
Read Full Article on Storyboard in English

Key Questions Answered

Starting September 24, businesses in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan can access ChatGPT Ads.

Ads are shown to users on the Free and Go plans, while paid tiers such as Plus, Pro, Business, Enterprise, and Education remain completely ad-free.

OpenAI's advertising business reached a $1 billion annualised revenue run rate (ARR) in less than 200 days following its initial launch.

Similar Stories

OpenAI steps up agency push for ChatGPT ads

OpenAI Seeks Agency Partner to Drive Recurring ChatGPT Ad Spend

S
Storyboard
Induslnd Bank said the expanding digital presence through ChatGPT Ads is aimed at expanding its digital engagement and creating an additional avenue for consumers to discover its credit card offerings.

IndusInd Bank Pioneers AI Advertising on ChatGPT, Expanding Reach for Credit Cards

S
Storyboard
APAC advertising market set to reach US$276.1 billion in 2026, says MPA

APAC Ad Market to Hit $276 Billion by 2026 as Retail Media, Online Video Surge

S
Storyboard
OpenAI is also looking at small and medium businesses. Advertisers in India can begin with a daily budget of Rs725, a minimum meant to put ChatGPT within reach of entrepreneurs and smaller brands. Photo by Shutterstock / AI Generated image

OpenAI Introduces Visual Ads to ChatGPT as Platform Scales

F
Forbes India
Image: Julian Hochgesang via Unsplash

Meta, ByteDance, Google to Dominate APAC Ad Spend by 2026, Capturing 44%

S
Storyboard
It is the SMB segment, however, where the festive rush is most visible. Jussawala describes it plainly as a gold rush, one where businesses are eager to test the waters of digital advertising and see what a modest investment can return. The pattern, he says, is consistent. Businesses start small, often with campaigns priced in a few thousand rupees, track their early conversions, and once they see results, move quickly to scale up.

Algorithms are the New Media Planners: 2-3 Million SMBs Eye Digital Ads This Festive Season

S
Storyboard