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OpenAI is also looking at small and medium businesses. Advertisers in India can begin with a daily budget of Rs725, a minimum meant to put ChatGPT within reach of entrepreneurs and smaller brands. Photo by Shutterstock / AI Generated image
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Forbes India•08-10-2026, 15:29
OpenAI Introduces Visual Ads to ChatGPT as Platform Scales
  • •OpenAI has rolled out a visual ad format for ChatGPT, initially testing it during image-generation queries for users on Free and Go plans.
  • •ChatGPT reaches 1.2 billion people weekly, positioning conversational AI to become the fastest channel to reach 100 billion dollars in ad spend.
  • •In India, OpenAI has partnered with Razorpay Engage to allow brands like Fastrack, Tata Neu, and Tanishq to run campaigns.
  • •Ads will only appear on queries with direct commercial intent, estimated at around 20 percent of total ChatGPT usage.
  • •OpenAI enforces three core principles for ads: answer independence, conversational privacy protecting user data, and choice and control for users.
Read Full Article on Forbes in English

Key Questions Answered

Advertisements are shown exclusively to users on the Free and Go plans, which account for the vast majority of ChatGPT's users. Higher subscription tiers such as Plus, Pro, Business, Enterprise, and Education remain entirely ad-free.

OpenAI adheres to strict conversational privacy principles, ensuring that no conversational or user profile data is ever shared with advertisers. Advertisers only receive aggregated performance metrics like clicks and cost per click, which keeps the platform compliant with local regulations like India's DPDP framework.

In India, advertisers can begin running campaigns on ChatGPT with a minimum daily budget of Rs725, a threshold designed to make the platform accessible to smaller brands and entrepreneurs.

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