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OpenAI steps up agency push for ChatGPT ads
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Storyboard•10-10-2026, 14:31
OpenAI Seeks Agency Partner to Drive Recurring ChatGPT Ad Spend
  • •OpenAI is recruiting an Agency Partner in New York with a base salary up to $273,000 to build relationships with major advertising agencies.
  • •The role focuses on moving beyond one-off campaigns and establishing ChatGPT as a regular destination for brand advertising budgets through joint business plans.
  • •OpenAI aims for ambitious advertising revenues, projecting $2.5 billion this year and $100 billion by 2030, following an annualized revenue run rate of $1 billion achieved in under 200 days.
  • •Major agency groups like Omnicom, WPP and Dentsu previously participated in OpenAI's US advertising pilot launched in February.
  • •OpenAI has expanded its ad operations by opening its self-serve Ads Manager to all US advertisers and hiring experienced executives from Meta and The Trade Desk.

Key Questions Answered

OpenAI is recruiting an Agency Partner for its Ads Solutions team in New York with an annual base salary ranging from $216,000 to $273,000, along with equity and commission. The role focuses on building relationships with major agency groups, developing joint business plans, and driving recurring media spending on ChatGPT.

OpenAI has reported that ChatGPT ads reached an annualized revenue run rate of $1 billion in under 200 days, with expectations to hit $2.5 billion this year and $100 billion by 2030.

Omnicom, WPP, and Dentsu were among the major agency groups that participated in OpenAI's US advertising pilot when it launched in February.