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APAC Ad Market to Hit $276 Billion by 2026 as Retail Media, Online Video Surge
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Storyboard•25-09-2026, 15:46
APAC Ad Market to Hit $276 Billion by 2026 as Retail Media, Online Video Surge
- •The Asia Pacific advertising market is projected to reach $276.1 billion in 2026, with digital accounting for three-fourths of total expenditure.
- •Retail media is set to reach $75.5 billion in 2026, becoming twice the size of linear television and 1.5 times all online video in the region.
- •Online video advertising is forecast to hit $51 billion in 2026, driven by premium AVOD and connected TV (CTV) expansion.
- •India is a fast-growing market, with its ad spend projected at $17.5 billion in 2026 and retail media expanding at a 16.4% CAGR.
- •Traditional display and search are declining, while out-of-home advertising remains an exception among traditional formats, expected to grow to $25.3 billion by 2031.
Key Questions Answered
Asia Pacific’s advertising market is set to reach $276.1 billion in 2026, representing a 5.3% growth from $262.2 billion in 2025, with digital advertising accounting for three-fourths of the total spend.
Retail media is projected to reach $75.5 billion in 2026, which is equivalent to 36.7% of digital advertising including China and 20% excluding China.
India's advertising market is forecast to reach $25.8 billion by 2031 at an 8.1% CAGR, with digital expected to account for 81% of the country's total advertising spend.
