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PhonePe Rebrands Share.Market as PhonePe Invest to Target Equity Investors
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Moneycontrol•19-10-2026, 10:09
PhonePe Rebrands Share.Market as PhonePe Invest to Target Equity Investors
- •Payments firm PhonePe is repositioning its stockbroking platform Share.Market as PhonePe Invest, shifting focus from active traders to broader equity portfolio builders.
- •The rebranding includes a new portfolio-building and optimisation feature designed to track customers' investments and adjust them based on performance and diversification.
- •PhonePe will continue its dual app strategy due to regulatory rules that prevent the same platform from selling insurance and mutual funds alongside stockbroking.
- •The platform will leverage Artificial Intelligence to provide personalised wealth advisory and support investment research at scale for its massive user base.
- •The new feature is built around three stages—build, track, and optimise—aiming to simplify portfolio management and reduce the complexity of long-term investing.
Key Questions Answered
PhonePe is repositioning Share.Market as PhonePe Invest to shift its focus from active traders to a broader base of long-term retail equity investors and bridge the gap between small savings on its payments app and direct stock market trading.
The platform's portfolio optimiser is structured around three stages—build, track, and optimise—to guide first-time investors in building portfolios, tracking performance, and receiving recommendations to hold, monitor, or sell.
Regulations prohibit a single platform from selling both insurance and mutual funds, requiring PhonePe to maintain its payments and insurance app separately from its stockbroking and investment platform.
