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Epik Revolutionizes Indian Retail with "Try and Buy" Experience Commerce Model
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News18•24-09-2026, 14:15
Epik Revolutionizes Indian Retail with "Try and Buy" Experience Commerce Model
- •Epik introduces a unique "Try and Buy" model, offering customers the choice of expert-guided product demonstrations at home or via video call before purchase.
- •This innovative approach aims to bridge the gap between e-commerce's vast options and modern trade's limited choices, positioning Epik as a "river" of personalized experience.
- •The model emphasizes human interaction and expert guidance, leveraging AI to ensure customers make confident purchasing decisions, resulting in low return rates.
- •Epik's "experience commerce engine" efficiently manages product demos, logistics, and customer-expert matching, enhancing the overall shopping journey.
- •Major multi-billion dollar MNCs have partnered with Epik for exclusive launches and festive offers, recognizing its potential to transform the mass premium segment in India.
Key Questions Answered
Epik provides customers a choice between Try at Home, where an expert visits their door, and Try on Video, where an expert demonstrates and compares products live on a video call before purchase.
Epik hosted its Epiklogue event for brand partners on Friday, September 18th, 2026.
Epik is backed by Info Edge, the prominent name behind major Indian platforms like Naukri, Zomato, Blinkit, and Policybazaar.
