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Ranveer Singh Frames True Self: Ray-Ban Meta Smart Glasses Launch in India
- •Meta names actor Ranveer Singh as the first India brand ambassador for Ray-Ban and Ray-Ban Meta, launching the "Frame Your True Self" campaign.
- •The Ray-Ban Meta (Gen 3) smart glasses are now available in India, priced from Rs. 44,300, offering 27 color and lens combinations.
- •These smart glasses feature a 12MP camera for photos and 3K video, open-ear speakers for music and calls, and a six-microphone array for clear audio.
- •Users can interact with Meta AI through the glasses, asking questions about what they are seeing, and utilize a customizable action button for quick shortcuts.
- •Meta also previewed Ray-Ban Meta Audio, a lighter AI glasses model focusing on audio, and Muse, a personal AI agent designed to respond to visual cues, both coming soon to India.
Key Questions Answered
The Ray-Ban Meta (Gen 3) smart glasses start at Rs. 44,300 in India and feature a 12MP camera for 3K video, open-ear speakers, a six-microphone array, Meta AI integration, up to nine hours of battery life, and a slimmer design with a customisable action button, available across 27 color and lens combinations.
Bollywood actor Ranveer Singh has been named as the first India brand ambassador for Ray and Ray-Ban Meta, launching a new campaign titled Frame Your True Self alongside the introduction of the Gen 3 smart glasses in the country.
Muse is an upcoming personal AI agent designed to respond to what the wearer is looking at, such as a product on a shelf or a flyer, and take action without requiring a scene description. Meta plans to bring Muse to its glasses in the coming months, though an exact launch date for India has not yet been announced.
