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Ranveer Singh Becomes Ray-Ban's First India Ambassador as Meta Expands AI Glasses Portfolio
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Storyboard•02-10-2026, 09:31
Ranveer Singh Becomes Ray-Ban's First India Ambassador as Meta Expands AI Glasses Portfolio
- •Ranveer Singh is the first India brand ambassador for Ray-Ban and Ray-Ban Meta, marking a deeper push into AI-powered wearables in the Indian market.
- •The partnership launches with the ‘Frame Your True Self’ campaign, coinciding with the India launch of Ray-Ban Meta Gen 3 and the announcement of Ray-Ban Meta Audio.
- •Ray-Ban Meta Gen 3, now available in India starting at ’44,300, features a slimmer design, longer battery life (up to nine hours), a 12MP camera, and 3K Ultra HD video recording.
- •Meta is also bringing Ray-Ban Meta Audio to India, offering a lighter, slimmer design with open-ear audio and AI capabilities, boasting up to 12 hours of battery life.
- •Meta plans to integrate its personal AI agent, Muse, into its AI glasses, allowing hands-free interaction and contextual understanding of what the wearer is looking at.
Key Questions Answered
The Ray-Ban Meta Gen 3 starts at ₹44,300 in India and features a slimmer design, up to nine hours of battery life, professional-adjustable temple tips, a six-microphone array reducing background noise by over 90%, and a 12MP camera with 3K Ultra HD video recording.
Muse is a personal AI agent that users can activate hands-free by saying its name, allowing it to act directly on what the wearer is looking at—such as products on a shelf or flyers on a wall—without requiring separate descriptions.
Weighing 43 grams, the Ray-Ban Meta Audio glasses combine open-ear audio with AI capabilities for music, podcasts, and calls, offering up to 12 hours of battery life on a single charge with an additional 48 hours provided by the charging case.
