Stories
Josy Paul Appointed Chairman And Group Chief Creative Officer Of BBDO Group India
- •Josy Paul, co-founder of BBDO India in 2008, has been promoted from chairman to chairman and group chief creative officer of BBDO Group India.
- •He will oversee creative direction across the group, which includes BBDO India, Ulka and Mudra, following the Omnicom and IPG merger.
- •Paul's renowned campaigns include Ariel's Share The Load, Whisper's Touch The Pickle, and Gillette's Women Against Lazy Stubble.
- •His work has earned over 25 Cannes Lions, and Share The Load was named the world's most effective campaign by WARC for two consecutive years.
- •CEO Jitender Dabas praised Paul's creative leadership and cultural impact as the agency builds its new chapter.
Key Questions Answered
Josy Paul has been elevated from chairman of the agency to the position of chairman and group chief creative officer of BBDO Group India. In this new capacity, he oversees creative direction across the entire group, which comprises BBDO India, Ulka, and Mudra.
Josy Paul's notable work at BBDO India includes Ariel's ‘Share The Load’, Whisper's ‘Touch The Pickle’, Gillette's ‘Women Against Lazy Stubble’, and Mirinda's ‘Release The Pressure’. These campaigns focused on important societal topics like gender equality, mental health, and social inclusion.
The leadership changes, including Jitender Dabas taking over as CEO in February and Josy Paul's recent elevation, followed the merger of Omnicom and IPG. This corporate consolidation resulted in the formation of BBDO Group India.
