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Meta Tests Reels-First Facebook Experience In India
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News18•07-10-2026, 13:15
Meta Tests Reels-First Facebook Experience In India
- •Meta is testing a new Reels-first full-screen video experience on Facebook in India, shifting focus away from the traditional News Feed.
- •Users included in the test can easily switch back to the regular Feed interface if they prefer, and the traditional Feed remains accessible via a separate tab.
- •The initiative is part of Meta's broader strategy to integrate Reels and video deeper into Facebook, following trends showing high video consumption among young adults.
- •India serves as a key testing ground for Meta due to its massive user base of over 400 million and exceptionally high daily video consumption rates.
Key Questions Answered
Meta is testing a Reels-first experience in India that places full-screen videos at the center of the app, directing users there instead of the traditional News Feed upon opening Facebook.
Yes, users who are part of the test can switch back to the regular Feed-first interface if they prefer, and the traditional Feed remains available as a separate tab.
India is Meta's largest market by user numbers, and video consumption is particularly high there, with 97% of surveyed people reporting they watch videos daily and 89% of Gen Z using Reels daily.
