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Facebook Tests Video-First UX in India with Reels Front and Center
- •Meta is testing a new video-first user experience on Facebook in India, opening the app directly to full-screen videos and putting Reels at the center.
- •Users included in the test can choose to opt out and return to the classic Feed-first experience, which remains accessible as a second tab.
- •The move comes as video consumption surges across Meta applications in India, which serves as a major testing ground for short-form video features.
- •India is currently Meta's largest market by user count, boasting an audience of over 400 million people according to recent advertising tools data.
Key Questions Answered
Meta is testing a new video-first user experience in India that sends some users directly into full-screen video when opening the app, placing the Reels feature front and center to create a more immersive, video-forward experience. Users can opt out of this test and return to a feed-first experience, with the classic feed remaining available as a second tab.
Yes, Meta has clarified that users included in the test can choose to opt out and return to a traditional feed-first experience. The classic feed will remain accessible as a second tab on the Facebook application.
India is Meta's largest market by users, with advertising tools indicating an audience of more than 400 million people. Financially, Facebook posted a 28% increase in standalone profit to Rs 647.45 crore for the financial year ended March 2025, while overall operations grew by 25% to Rs 3,792.91 crore.
