Stories
Facebook Tests Reels-First Full-Screen Video Experience in India
- •Facebook has launched a test in India placing full-screen Reels at the centre of the app for a subset of users.
- •The shift targets users who show a preference for consuming video, making it easier to discover creators and content.
- •Users involved in the test can still switch back to the traditional feed or access the Classic Feed via a second tab.
- •Tom Allison, Head of Facebook at Meta, stated the redesign caters to the growing demand for visual and immersive video experiences.
Key Questions Answered
Facebook has started testing a new Reels-first experience in India, placing full-screen video at the centre of the app for a subset of users. This shifts the traditional feed-first experience to a more visual format, making it easier to discover Reels, creators, and conversations.
Yes, users included in the test still have the option to switch back to the traditional feed-first experience. Meta plans to keep the Classic Feed available as a second tab, which users can access with a single click.
Tom Allison, Head of Facebook at Meta, noted that users are showing a preference for more immersive, visual, and video-forward experiences centered around entertainment and connections with creators. Additionally, short video trends are growing as fewer users remain active through traditional posting and chatting.
