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FAST FIVE: YouTube Microdramas, CTV Ad Boom, Make In India Turns 12, APAC Ad Market Surges
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Storyboard•25-09-2026, 17:17
FAST FIVE: YouTube Microdramas, CTV Ad Boom, Make In India Turns 12, APAC Ad Market Surges
  • •YouTube is transforming Shorts into series with seasons, episodes, and sequential playback, as microdramas gain over 6.5 billion views and shift from mobile to TV screens.
  • •India's TV ad market sees linear TV and Connected TV (CTV) as complementary, with CTV offering precise targeting and incremental reach for advertisers.
  • •The Make in India initiative celebrates 12 years, with PM Modi highlighting expanded domestic manufacturing, increased investment, and strengthened export capabilities.
  • •The APAC ad market is projected to hit $276 billion by 2026, driven by digital advertising (75% of regional spend), a surge in retail media to $75.5 billion, and CTV heading towards $20.6 billion by 2031.
  • •Dabur India received NCLT approval for the merger of Sesa Care, a premium Ayurvedic hair care brand, on September 24, 2026.
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Key Questions Answered

YouTube is introducing seasons, episodes, and sequential playback for Shorts to support creators as microdramas surge in popularity and move from mobile feeds to television screens.

In the first half of 2026, microdramas on YouTube generated over 6.5 billion views, with views on television increasing by more than 90% year on year.

Dabur India received NCLT approval on September 24, 2026, for the amalgamation of the premium Ayurvedic hair care brand Sesa Care.

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