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Khandwa Women Farmers Rejoice: Organic Crop Market Woes End with Company Branding.
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News18•04-10-2026, 19:56
Khandwa Women Farmers Rejoice: Organic Crop Market Woes End with Company Branding.
- •Krishi Namami will brand and market organic produce from Khandwa's women farmers, eliminating their market tension.
- •The company will not only buy produce but also assist with marketing, branding, and promotion of farmers' organic products.
- •Sunil Pandole, CEO of Krishi Namami, announced that the scheme will be implemented in Khandwa in the coming weeks.
- •The initiative aims to provide an organized platform for farmers, ensuring their organic produce reaches consumers directly.
- •This system will benefit both farmers by providing a market and Khandwa residents by offering local organic produce.
Key Questions Answered
Krishi Namami will provide an organized platform by handling the marketing, sales, branding, and promotion of farmers' organic produce like wheat, pulses, spices, and vegetables, helping them reach consumers directly without wandering for a market.
Women in self-help groups inspire farmers to grow medicinal crops, provide training from sowing to production, and guarantee the purchase of their harvest so farmers do not have to worry about the market.
Khandwa is preparing its sindoor crop for the European market by connecting farmers with organic farming practices, quality standards, traceability, and necessary documentation through discussions between Krishi Namami and quality certification agencies.
