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Bengal to Launch Own Edible Oil Brand, Boost Oilseed Production
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News18•23-09-2026, 18:45
Bengal to Launch Own Edible Oil Brand, Boost Oilseed Production
- •West Bengal plans to launch its own edible oil brand, starting with mustard oil, mirroring its successful Banglar Dairy brand.
- •The state aims to increase oilseed production to achieve self-sufficiency in edible oil, seeking support from the National Dairy Development Board (NDDB).
- •NDDB has offered to assist West Bengal in establishing its mustard oil brand, leveraging its experience in edible oil marketing and procurement.
- •The state is encouraging farmers to cultivate mustard instead of additional potato farming, as current potato production significantly exceeds demand.
- •NDDB is launching an initiative to strengthen the edible oils value chain in the eastern region, including West Bengal, through pilot programs and partnerships with milk cooperatives and farmer producer organizations.
Key Questions Answered
West Bengal plans to launch its own edible oil brand starting with mustard oil, modeled after its dairy brand Banglar Dairy, to boost oilseed production and achieve self-sufficiency.
The National Dairy Development Board (NDDB) will help set up the mustard oil brand by offering its marketing and procurement experience, running production pilots across five districts, and collaborating with IIT Kharagpur on research and technology development.
Farmers are being encouraged to cultivate mustard instead of growing additional potatoes—which currently have a production surplus of 25 lakh tonnes over demand—because the state currently procures its mustard from outside sources like Rajasthan, Madhya Pradesh, and abroad.
