Stories
Big Relief for Insurance Customers: Policy Info Now Available Without Phone Number!

- •IRDAI proposes to remove the requirement of personal details for viewing insurance policy information.
- •Customers will soon be able to access product, price, and quality details on insurer websites without providing name, mobile number, or email.
- •IRDAI links the practice of asking for personal information on websites to 'dark patterns' and seeks to stop it.
- •The regulator states that customer personal information should not be used as a 'lead generation' tool when only seeking information.
- •IRDAI also advocates for a single sheet with complete information and FAQs for various insurance products.
Key Questions Answered
The Insurance Regulatory and Development Authority of India (IRDAI) has put forward a proposal allowing customers to view essential insurance details like product features, pricing, and performance without providing personal information such as names, mobile numbers, or emails.
IRDAI has linked the practice of demanding personal data just to view policy prices to 'dark patterns' and lead generation tools. The regulator wants to prevent companies from forcing individuals to hand over contact information for sales calls and spam.
Proposed as a Digital Public Infrastructure for the insurance sector under the Sabka Bima Sabki Raksha Act, the PIR aims to improve transparency, help consumers discover and compare products, verify intermediaries, and access a consolidated view of policies and claims.





