Stories
Former IBM Executive Quits After 20 Years and Builds $2 Million Therapy Marketing Business
- •Becky DeGrossa left her 20-year career at IBM in 2003 to pursue a master's degree in psychology and become a therapist.
- •While practicing as a therapist, she started a side gig helping other practitioners improve their online presence and digital marketing.
- •Her initiative grew into a full-fledged marketing agency combining her technical, marketing, and psychology backgrounds.
- •DeGrossa closed her therapy practice after four years to focus entirely on her growing business, which scaled into a multi-million dollar enterprise.
Key Questions Answered
After spending 20 years at IBM and realizing she was no longer passionate about her tech career, Becky DeGrossa left the company in 2003. She earned a master's degree in psychology from 2003 to 2006 before beginning her practice as a therapist.
While practicing as a therapist, DeGrossa started a side gig hosting small group sessions to teach other practitioners how to improve their online presence and Google Business Profiles. This initiative gradually evolved into a full-scale marketing agency providing website development and Google Ads management.
DeGrossa's marketing agency became a seven-figure company in 2022 and officially reached $2 million in revenue in June 2026. The business has also generated approximately $300,000 in annual profit over the past five years.
