Stories
Former Flight Attendant Quits Job to Sell Crabs, Making Rs 14 Lakh Daily
M
Moneycontrol•11-10-2026, 17:08
Former Flight Attendant Quits Job to Sell Crabs, Making Rs 14 Lakh Daily
- •Xiao Chen left her 12-year career as a flight attendant in the aviation industry to return to her hometown in Ningbo, China.
- •She joined her family's crab business to help manage the growing workload and support her mother.
- •Chen utilized her communication skills from her previous job to promote the business on short-video platforms, expanding their customer reach.
- •The family business achieved impressive daily sales exceeding 100,000 yuan during the Mid-Autumn Festival.
- •Chen carefully manages order limits during supply shortages to ensure that the quality of the green crabs remains high.
Key Questions Answered
After working for 12 years in the aviation industry, Xiao Chen left her job to return to her hometown of Ningbo in China's Zhejiang province to help manage her mother's growing crab business.
She leverages her passenger communication experience to present the business online, use short-video platforms to showcase products, connect with buyers, and reach a wider audience beyond her local area.
The family business experienced a surge in demand during the Mid-Autumn Festival, recording daily sales exceeding 100,000 yuan. Because supplies of high-quality green crabs were limited, Chen chose to restrict sales rather than risk a drop in quality by accepting every order.
