Stories
Anjali Arora's Film Producer Alleges Negative Marketing Behind Box Office Failure
N
News18•06-10-2026, 09:03
Anjali Arora's Film Producer Alleges Negative Marketing Behind Box Office Failure
- •Producer Prakash Mahobia claimed that a well-planned negative marketing campaign and negative PR prevented their film Mahakavya Shri Ramayana Katha from reaching its audience.
- •The mythological film, released on September 25, struggled at the box office with a net collection of only around 40 lakh rupees in India.
- •While Mahobia hinted that negative narratives might have been created keeping upcoming big-budget projects in mind, he did not directly name Nitesh Tiwari's team.
- •The makers are now planning to re-release the film in theaters without any reshoots following positive feedback from audiences in states like Madhya Pradesh, Chhattisgarh, and Uttar Pradesh.
Key Questions Answered
Producer Prakash Mahobia alleged that a well-planned negative marketing campaign and negative PR were carried out to prevent their film from reaching audiences. He claimed that certain groups spread misinformation and discouraged people from watching the movie.
According to Sacnilk data, Mahakavya Shri Ramayana Katha grossed approximately ₹46 lakh worldwide, with a net collection of around ₹40 lakh in India across roughly 1,060 shows.
Following positive feedback from audiences in Madhya Pradesh, Chhattisgarh, and Uttar Pradesh, the makers are preparing to re-release Mahakavya Shri Ramayana Katha in theaters without any reshoots.
