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Mahakavya Shri Ramayan Katha Producer Alleges Negative Marketing, Hints At Rival Team
M
Moneycontrol•06-10-2026, 10:51
Mahakavya Shri Ramayan Katha Producer Alleges Negative Marketing, Hints At Rival Team
- •Producer Prakash Mahobiya has alleged that Mahakavya Shri Ramayan Katha suffered due to a sustained campaign of negative marketing and misinformation by online influencers.
- •Mahobiya hinted that the campaign might be linked to competition from Namit Malhotra and Nitesh Tiwari's upcoming high-profile Ramayana project, though he stopped short of making direct accusations.
- •Despite a disappointing first theatrical run following its release, the makers are preparing the film for a second chance in theatres to help it reach a wider audience.
- •The first-time producer admitted to being new to film marketing and noted that viewers who actually watched the movie responded positively.
Key Questions Answered
Producer Prakash Mahobiya stated that despite the disappointing first theatrical run, many potential viewers never got the chance to watch the film. Because those who did watch it enjoyed it, the team wants to give the movie another opportunity to reach its audience.
Mahakavya Shri Ramayan Katha features Anjali Arora as Mata Sita, Dev Sharma as Lord Ram, and Rajneish Duggal in key roles.
Producer Prakash Mahobiya alleged that the film suffered from a sustained negative marketing campaign where online influencers and YouTubers were encouraged to discourage audiences from watching it.
