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Mahakavya Shri Ramayan Katha Producer Alleges Negative PR Campaign Behind Film's Poor Run
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News18•06-10-2026, 09:45
Mahakavya Shri Ramayan Katha Producer Alleges Negative PR Campaign Behind Film's Poor Run
- •Producer Prakash Mahobiya claimed that a calculated negative marketing campaign and false information circulated by influencers and YouTubers harmed the film's theatrical run.
- •Mahakavya Shri Ramayan Katha was released on September 25, starring Anjali Arora, Dev Sharma and Rajniesh Duggal, and faced heavy online criticism regarding its casting and visual effects.
- •The film struggled at the box office, recording a modest worldwide collection of only 46 lakh rupees during its release.
- •While pointing fingers at the impact of competing big-budget projects on the same mythological subject, Mahobiya stopped short of directly naming Nitesh Tiwari and Namit Malhotra's Ramayana team as the culprits.
- •The makers are now planning to bring Mahakavya Shri Ramayan Katha back to theatres, though a final release date has not yet been announced.
Key Questions Answered
Producer Prakash Mahobiya alleged that his film Mahakavya Shri Ramayan Katha was impacted by a wide negative marketing campaign, where negative comments were circulated among YouTubers and influencers to discourage audiences.
Mahakavya Shri Ramayan Katha had a brief theatrical run following its release on September 25, recording a modest worldwide collection of 46 lakh rupees.
The makers are planning to bring Mahakavya Shri Ramayan Katha back to theatres, although a specific new release date has not been finalized yet.
