Stories
Jewellery Startup Eternz Launches Zero-Commission Programme for Women-Led Businesses
- •Jewellery marketplace Eternz has introduced a zero-commission programme for newly onboarded women-led jewellery businesses running through December 2026.
- •The initiative is open to independent designers, homegrown labels, offline retailers, and social media entrepreneurs with a female majority stake, subject to approval.
- •Participating brands gain free access to Eternz customer base, logistics network, marketing tools, and digital commerce infrastructure.
- •Founded by Arthi Ramalingam, Eternz currently hosts over 400 brands and designers, with more than 35 percent being women-led.
- •The platform provides specialised features like virtual try-on and a virtual ring sizer to help smaller brands scale beyond their existing networks.
Key Questions Answered
Eternz has launched a zero-commission initiative for women-led jewellery businesses, allowing eligible brands to sell on its platform without paying sales commissions until December 2026. The programme is open to newly onboarded brands where women hold a majority stake, subject to quality checks.
The initiative covers independent designers, homegrown labels, offline retailers, and entrepreneurs primarily selling via social media or their own websites, provided women hold a majority stake and they pass Eternz’s quality checks. It is currently limited to newly onboarded brands.
Participating brands gain access to Eternz’s customer base, logistics network, and marketing tools. They also receive digital commerce infrastructure for online storefronts, inventory and catalogue management, plus jewellery-specific features like virtual try-on and a virtual ring sizer.
