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Young India Fuels Digital Health Insurance Boom: Star Health Reports Major Shift
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Moneycontrol•22-09-2026, 13:13
Young India Fuels Digital Health Insurance Boom: Star Health Reports Major Shift
- •Younger, digitally confident Indians are driving a revolution in health insurance, with 66% of new Star Health D2C customers under 40 in FY26.
- •The trend shows early adoption and a preference for higher coverage, with an average Sum Insured of ₹14 lakh via digital channels.
- •Digital health insurance growth extends beyond metros, with only 22% of D2C GWP from top six cities, indicating wider adoption.
- •Insurers like Star Health are enhancing digital platforms with online payments, multilingual support, AI, and human assistance.
- •Star Health's direct digital channel saw 38% year-on-year growth in new policies in FY26, making financial protection more accessible.
Key Questions Answered
According to data from Star Health and Allied Insurance's FY26 direct-to-consumer channel, approximately 66% of customers purchasing fresh health insurance policies were under 40 years of age.
Customers buying policies through the digital channel opted for an average Sum Insured of ₹14 lakh, which is higher than the company's overall fresh policy average of ₹12 lakh.
Star Health's direct digital channel recorded a 38% year-on-year growth in fresh health insurance policies during FY26.
