Stories
Uday Shankar: Media is My Life, No Guarantees I'm Stepping Away
S
Storyboard•29-09-2026, 12:13
Uday Shankar: Media is My Life, No Guarantees I'm Stepping Away
- •Uday Shankar received a Lifetime Achievement Award at FICCI Frames 2026 but stated he isn't necessarily exiting the media business, emphasizing it's the only profession he knows.
- •He humorously acknowledged the award as a "not-so-subtle suggestion" from FICCI leaders that his time might be over, but reiterated his commitment to the industry.
- •Shankar highlighted media's enduring role as a "fundamental pillar of society," shaping imagination, vision, and aspirations beyond just news, including entertainment, drama, cinema, and sports.
- •He stressed the media's responsibility in building "Brand India" by actively sharing experiences, telling stories, and creating narratives to strengthen the country's global image.
- •Shankar recalled his journey with FICCI, crediting Dr. Amit Mitra and Yash Chopra for his involvement and acknowledging colleagues and Leena Jaisani for their contributions to FICCI Frames.
Key Questions Answered
Uday Shankar was honoured with a Lifetime Achievement Award at FICCI Frames 2026 in Mumbai on Tuesday.
No, Shankar jokingly responded that the award should not signal the end of his active stint, stating he cannot give any guarantees that he is stepping away because media is all he has ever done.
Shankar recalled that Dr Amit Mitra and filmmaker Yash Chopra were the ones who introduced him to FICCI and encouraged him to take an active role in the organisation.
