Stories
Ayushmann Khurrana: India's Media Must Prioritize Value Over Volume
- •Ayushmann Khurrana, FICCI Frames Ambassador, urged India's media and entertainment industry to focus on creating value through content, not just volume.
- •Khurrana highlighted the unprecedented proliferation of content across various platforms and languages in India, emphasizing that the true measure is the value generated.
- •He noted that Indian content already inspires audiences, drives conversations, and takes local stories globally, demonstrating its inherent value.
- •Khurrana pointed out that digital platforms enable stories from small towns to reach global audiences and empower individual creators to connect with millions.
- •He stressed the responsibility that comes with infinite possibilities in the expanding media ecosystem, advocating for honest stories, sustainable businesses, and content that uplifts.
Key Questions Answered
Speaking in Mumbai on Tuesday, Ayushmann Khurrana stated that India's media movement must focus beyond production volume on the value created through content. He noted that Indian stories are inspiring audiences and reaching global stages.
Khrurrana highlighted that the expansion of digital platforms allows stories starting in small Indian towns to reach audiences anywhere in the world. Furthermore, he noted that individual creators equipped with just a phone can now connect with millions of people.
Ayushmann Khurrana emphasized that infinite possibilities bring infinite responsibility, urging stakeholders to produce honest stories and build sustainable businesses. He called on creators to utilize their widespread reach to uplift audiences rather than merely entertain them.
